About Us

Bay & Bloom Boutique (previously known as Gemini Boutique) is a size-inclusive women’s clothing boutique located in the heart of Downtown Cobourg. Proudly locally owned, Bay & Bloom features a thoughtfully curated selection of Canadian brands, offering styles that celebrate comfort, confidence, and individuality.

We are pleased to offer shipping across Canada and internationally, making it easy for customers near and far to enjoy our collection.

Gemini Boutique was established in 2022 by Cassandra Vella, a passionate entrepreneur and friend of current owner Madaleine Nelson.

In July 2025, Canadian designer Madaleine took ownership, continuing Gemini’s legacy in beautiful downtown Cobourg.

Madaleine decided to change the name of the boutique to make it more personal to her. Inspired by summer days on the beach, the smell of flowers in the air by the water, and of course her sweet bay horse who’s been part of this journey from the start. Also the fun fact that Madaleine is a Leo (not a Gemini 😉), it only felt right to choose a name that reflects sunshine, warmth, and the easy, golden feeling of summer.

It’s a name that captures our signature look: coastal, romantic, and effortlessly western

To learn more about Madaleine, visit madaleinenelson.com.

 It was written in the stars!